What should be checked before publishing?

Verify the destination, mobile experience, alias spelling, campaign parameters, QR scannability, ownership, and review date. For regulated or sensitive journeys, complete your organization's privacy, security, accessibility, and compliance review first.

Marketers

URL Shortener Built for Marketers

Give every campaign a clear, shareable path and use available click, referrer, device, and location signals to compare distribution.

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How Marketers Use s.id

Compare campaign link visits across channels

Create branded links for social and email

Use separate links for variants you configure

Preserve campaign parameters on destination URLs

Everything You Need

Powerful tools designed to help you succeed

URL Shortener

Create short, branded links that are easy to share and track.

QR Codes

Download QR codes for s.id links and identify QR-originated visits.

Microsites

Build beautiful landing pages without any coding required.

Analytics

Track clicks, locations, devices, and more in real-time.

Custom Domains

Use your own domain for fully branded short links.

Team Collaboration

Work together with your team on shared campaigns.

A clearer workflow for marketing teams

Marketing teams often publish the same journey across several channels, where long URLs, inconsistent naming, and disconnected QR codes make distribution harder to manage. The practical goal is to keep campaign journeys recognizable across paid, owned, partner, and offline channels. s.id brings short links, QR codes, microsites, and available link analytics into one connected publishing workflow without replacing the systems that own the destination experience.

Start with campaign landing pages and approved resources. Create a distinct, descriptive s.id link for each meaningful channel or placement, then use that same destination in the formats the audience needs. Across email, social, ads, partners, and print, a stable naming convention makes links easier for teams to recognize and helps visitors understand where they are going before they click or scan.

Evaluation should stay grounded in what the product can observe. s.id can help teams compare click totals, referrers, devices, and location signals when available. Conversions and revenue must be confirmed in the destination or analytics platform. Keeping that boundary explicit produces cleaner reporting and avoids promising outcomes that a link-management layer cannot verify on its own.

How It Works

1

Choose the destination

Confirm the current, approved destination from among campaign landing pages and approved resources; remove stale or duplicate URLs before publishing.

2

Create a recognizable path

Use a concise alias and, when available on the selected plan, an eligible custom domain that matches the campaign or resource.

3

Publish by channel

Create distinct links or QR codes where comparison matters, then place them consistently across email, social, ads, partners, and print.

4

Review and improve

Compare click totals, referrers, devices, and location signals when available, then combine those signals with the destination system's own outcome data before changing the journey.

Best practices for marketing teams

Treat every short link and QR code as a maintained entry point, not a one-time asset.

Name links for the team

Use a repeatable campaign, channel, and destination naming pattern. Clear internal names reduce accidental reuse and make later analysis easier.

Set visitor expectations

Pair the link or QR code with plain-language context about what opens next. Avoid ambiguous calls to action, especially for forms, portals, or sensitive topics.

Review before reuse

Test the destination on mobile, verify campaign parameters, check QR contrast and print size, and confirm that the destination owner will keep the page current.

Frequently asked questions

Start with a short link when the destination already exists, a QR code for offline access, or a microsite when the audience needs a lightweight information hub. The products can be combined, but each should solve a clear part of the journey.